Andrew Hartley Edge (1999) is a contemporary artist based in Port Elizabeth. With a deep-seated interest in consumerism and popular culture, Edge unpacks the conceptual implications of the idol. Western consumer culture has caused tangible feelings of displacement and yearning for something more substantial than reality. He shows that he can imitate his heroes both playfully and with a profound earnestness. Edge considers sympathetic magic; the replication of things one wants but can’t have. Furthermore, he compartmentalizes popular culture by looking into fame, fortune and lust; ideas that are crucial to understanding the contemporary world and the potential of what is yet to come.
Edge’s latest’s works questions the human nature of competitiveness and the ideas of success through the lens of sport. Moments in sport history are framed to convey a moment of seriousness, mocked by the artist. Andrew makes sense of his past longing to make the team, but never quite being good enough. The concept of success is relative and constantly changing. Edge finds himself questioning how the idea of triumph affects his sense of self, and how this relationship changes over time. The body of work focuses on the horrible condition of wanting to win, and trying to find a sense of peace in the process.