Art and fashion have always been parallel to one another. Fashion designers are producing pattern based collections on current artistic trends. The new fashion trend of prints create alchemy by mixing wild colours and texture.
As local designers we should celebrate the synergy of our vibrant cultural creativity. Innovative designers are collaborating with artists by creating exciting and African products. Fabric printing has reached amazing heights by producing exceptional quality. Designers who are creating their own exclusive prints elevate the worth of their garments as printing onto fabric is now freely available with ease. The boundaries of art and fashion are melting together in Africa and our collection will be a remarkable collaboration of the arts fashion design finished off with finesse. The combination of paintings and Fashion has and will always be an art form.
The Julian art fashion (ladies wear) collection, is a collaboration between established local fashion designer Julian and select South African contemporary artist/s represented by Art Eye Gallery – The artists are Thokozani Mthiyane / Trevor Coleman / Toni Bico / Kobus Walker and Lionel Murcott. The clothing collection developed into a modern African interpretation in fashion of the colorful rainbow nation, items are deemed collectible and wearable art. Artworks are selected from artists paintings and using sublimation printing the art work is then printed onto fabric. The collection pays a royalty to the artist on clothing that is sold using their art work.