Mars Robert

 

10 copyRobert Mars uses art to express nostalgia for a time before he was born. An artistic descendent of Andy Warhol and Robert Rauschenberg, he explores American Pop icons from Marilyn Monroe to Coca-Cola, packaging celebrities opposite brand names and advertising copy as though they were luxury objects. To create his work, he uses Xerox transfer to layer images and text pulled from his vast archive of vintage magazines—making photocopies and blowing them up to enhance their imperfections—and adds boldly colored paint and minimalist patterns, then distresses the image to further highlight the sense of a fading era. Mars finishes the works with a coat of resin, or by adding neon lights, imparting a glossy sheen to these memorials to desire. Robert Mars' artwork chronicles an evolving fascination with the Golden Age of American popular culture and celebrates the icons of the 1950's and 60's by taking inspiration from this culture long past. Through the application of a rich color palette and tongue-in-cheek attitude, Mars' paintings evoke a vintage quality of design and pay homage to the idealized age of growth and hopefulness that was prevalent in the USA at the end of the Depression. A time before the internet and mobile technology, where information was not instantly available to millions and there was no such thing as instant internet celebrities, and instead people lived with the myth of the unique, untouchable and unforgettable personalities of Marilyn Monroe, Elizabeth Taylor, James Dean, Audrey Hepburn and Elvis Presley.